In November, web site Petaluma 360.com wrote a nice piece on Mike Upton, CEO of the Kala Brand Music Co.
Here’s an excerpt from the article:
The ukulele has spent many years underappreciated as a Hawaiian novelty, but in recent years it has begun to get the respect it deserves as a versatile instrument that’s easy to learn and inexpensive to own.
The article goes into Mike’s days as a sales rep for Hohner Inc. and how he developed their Lanikai Ukulele line.
Check out the article here.