In October 2009, Music Trades magazine–a trade publication for music retailers and buyers, published a nice little article about Mike Upton and Kala Brand Music Co.
The article, entitled “Take My Ukulele Seriously!” profiles Mike and his business.
Some juicy tidbits from the article:
- Kala is the world’s largest manufacturer exclusively dedicated to ukuleles
- Guitarists can learn to play the Ukulele almost instantly
- Children can learn to play the ukulele then transfer their knowledge of chords, strumming and melody to the guitar
- From the beginning, Kala began offering ukuleles in non-traditional shapes and a variety of tonewoods
Download the article in PDF format here (Music Trades-1009-4) to read the whole thing.