Kala is killing it in market share. According to the March issue of Musical Merchandise Review, Kala owns 39 percent of the market in the U.S., far ahead of the number two seller Lanikai, which has 12 percent.
In a recent survey sent out to over 1,000 domestic retailers, we sought to find out what trends are emerging amongst ukulele buyers, whether those who’ve stuck with the instrument are now returning to stores in order to purchase “step up” ukes, and whether dealers foresee continued growth, stagnation, or retraction within this subset of fretted MI retail.
Depending on which retailer you talk to, the Uke craze has either peaked, of is showing no signs of slowing down. Still, many expect Uke sales to remain steady in he coming months.
But apparently they all agree that the $100 and above Ukes sell fairly well, but don’t fly off the shelves like the $50-$100 Ukes do.
And what about the uBass? Well, apparently they still sell pretty well for most retailers.
“Our best-sellers are standard entry level sopranos, but we do sell a lot of [Kala] U-Basses,” said Amy Ball Braswell of Capo’s Music Store in Abingdon, Va.
However, Richard Gellis of Union Grove Music in Santa Cruz, Calif. notes: that “[Sales of] bass ukes [are] slowing down.”